Motorhome Pig vs Auto Trader Motorhomes: sell it for you, or list it yourself?
These are two different ways of selling a motorhome. Auto Trader Motorhomes is a self-service advert you create and manage yourself. Motorhome Pig is a done-for-you brokerage - and, as an Auto Trader Connect partner, it puts you on Auto Trader anyway.
Written by the Motorhome Pig team · Halifax, West Yorkshire · Last updated 3 June 2026
Auto Trader Motorhomes is the motorhome section of the UK's biggest vehicle marketplace and a cheap place to advertise - a private motorhome advert costs roughly £14.95-£24.95. But it is fully self-service: you write the advert, take the photos, set the price, answer every enquiry, vet buyers, host viewings, negotiate, collect payment and do the paperwork yourself, and you pay whether or not it sells.
Motorhome Pig is a managed brokerage that does all of that for you - and because it is an Auto Trader Connect partner, your motorhome still appears on Auto Trader, plus eBay, Gumtree and targeted social, with no upfront cost and a fee only if it sells. It can also offer your buyer part-exchange, finance and warranties - things a private advert simply can't.
Choose Auto Trader Motorhomes if you want the cheapest listing, full control, and you are happy to do all the work and carry the risk. Choose Motorhome Pig if you want the same Auto Trader audience but with the selling, buyer screening and safe transaction handled for you.
Motorhome Pig vs Auto Trader Motorhomes at a glance
At a glance: Auto Trader Motorhomes is the cheapest way to advertise and gives you full control and a massive audience - but every job, cost and risk is yours. Motorhome Pig does the selling for you and only charges if it sells, with no upfront cost, while still putting you on Auto Trader.
| For the seller | Motorhome Pig | Auto Trader Motorhomes (private advert) |
|---|---|---|
| What it is | A managed brokerage - we sell it for you | A self-service classifieds platform - you sell it yourself |
| Who creates the advert | We build the advert; you upload photos, edited pro in-house | You write the description and take the photos yourself |
| Video walkarounds | Video-native - a walkaround on every listing as standard | DIY - up to you to film and add a video |
| Who handles enquiries | Our team handles every enquiry, 7 days a week | You - every call, text and email comes to you |
| Buyer screening | Every buyer is vetted before a viewing is confirmed | None - anyone can contact you directly |
| Viewings | Only vetted buyers; your address kept private until confirmed | Unscreened strangers, usually at your home |
| Negotiation & paperwork | We negotiate and handle the paperwork for you | All down to you |
| Payment & handover | Secure managed deposit & paperwork; funds before keys | You collect payment and carry the fraud risk yourself |
| Who you sell alongside | Private-owner motorhomes only - no traders, never sold to the trade | A mix of private sellers and thousands of dealers/traders |
| Buyer finance, part-ex & warranty | We can offer buyers part-exchange, finance (via partner) and warranty + free driveaway insurance | A private seller can't offer any of these - cash buyers only |
| Advertising reach | Auto Trader (Connect partner) + eBay, Gumtree, own site & targeted social | Auto Trader - the UK's biggest vehicle marketplace |
| Cost model | No upfront cost; a fee only when it sells | £14.95-£24.95 advert fee, paid upfront |
| If it doesn't sell | You pay nothing | You've already paid, and pay again to renew |
| Effort & risk for you | We carry the work, screening and transaction safety | All the work, cost and risk sit with you |
Each point is expanded, with sources, in the sections below.
Want Auto Trader's audience without doing the work yourself?
Sell my motorhomeTwo different ways of selling a motorhome
The honest starting point: Auto Trader Motorhomes and Motorhome Pig are not the same kind of service. Auto Trader sells you advertising space and an audience. Motorhome Pig sells your motorhome for you. Comparing them is really comparing “do it all myself for a small advert fee” against “have it done for me for a fee on success.”
On Auto Trader Motorhomes you are the salesperson, the photographer, the receptionist, the negotiator and the cashier. You keep full control and pay only a small advert fee - but every task and every risk is yours, and that fee is due whether the motorhome sells or not.
With Motorhome Pig, a team does the selling. The advert is built for you, your photos are professionally edited in-house, enquiries are handled seven days a week, buyers are screened, viewings are coordinated, and the payment and paperwork are managed securely - and you pay nothing unless it sells. The fee is higher than a £20 advert precisely because it is a complete service rather than a listing.
Auto Trader carries everyone - private sellers and thousands of dealers and traders side by side. Motorhome Pig is deliberately different: every motorhome on the site is privately owned, we do not allow traders to list, and we never sell to the trade. It is not a trade platform in any way, shape or form - so your motorhome is presented to genuine private buyers, not lost in a sea of dealer stock.
Who is Auto Trader Motorhomes?
Auto Trader Motorhomes is the motorhome section of Auto Trader, the UK's largest digital vehicle marketplace - a publicly listed (London Stock Exchange) technology company based in Manchester, led by CEO Nathan Coe. It connects buyers and sellers and sells advertising; it does not own, handle or sell the vehicles itself.
For motorhomes, Auto Trader runs a dedicated section with a very large audience - it is the obvious place to be seen. As a private seller you buy an advert package, create the listing in your account, and manage everything from there. That is its model: a powerful, high-traffic shop window that you stock and staff yourself.
It is a genuinely excellent product for what it is. The point of this comparison is not that Auto Trader Motorhomes is bad - it is that “advertise it yourself” and “have it sold for you” suit different sellers, and that you can actually have Auto Trader's reach via a broker without doing the work.
What you have to do yourself
On a private Auto Trader Motorhomes advert, everything is your job: writing the description, taking the photos, pricing it, answering every call and message, qualifying buyers, hosting viewings, negotiating, collecting payment and completing the paperwork. With Motorhome Pig, the team does all of that for you.
None of these tasks is impossible - plenty of people sell privately every year. But together they are a real commitment, and some are genuinely stressful: fielding repeated “is it still available?” messages, taking calls at all hours, having strangers at your home, holding your nerve in a negotiation, and making sure the money is real before the keys leave your hand.
Motorhome Pig exists to lift that off you. You upload your photos and get on with your life; the team works the enquiries, filters out the time-wasters, lines up genuine buyers, and manages the sale through to a secure handover. The typical motorhome on the site sells in around 30 days (our median selling time), and your dashboard shows the interest building so you can hold out for a stronger price if you want to.
- Write the advert description
- Take and upload the photos
- Research and set the price
- Answer every enquiry, any time
- Work out who is genuine
- Host viewings at your home
- Negotiate the deal
- Verify funds and complete paperwork
On Auto Trader Motorhomes, the quality of your photos is on you. With Motorhome Pig you still upload your own images, but they are professionally edited in-house by Callum, who previously worked at Top Gear magazine - and a video walkaround is built into every listing as standard. You get a polished, professional advert without owning the camera work.
What does each really cost?
Auto Trader Motorhomes is much cheaper in pure listing cost - roughly £14.95-£24.95 for a private motorhome advert - but that fee only buys the advert, is paid upfront, and is due whether or not it sells. Motorhome Pig costs more because it is a full done-for-you sale, with no upfront cost and a fee charged only on success.
We will not pretend a brokerage fee is the same as a £20 advert - it is not, and it should not be, because they buy completely different things. The fair way to think about it is value, not just price: with Auto Trader Motorhomes you save on the listing fee but spend your own time and carry all the risk; with Motorhome Pig you pay a success fee and a team absorbs the work and the risk for you.
Motorhome Pig has no upfront cost and its fees are fixed and public: £1,500 on a list price up to £10,000; £2,000 from £10,001 to £33,333; and 6% above £33,333 - with the exact amount you receive shown on every offer, and nothing to pay unless it sells.
A £20 advert that does not sell still costs you £20 - and then another £20 to renew. It also costs your time, and it exposes you to lowball offers and scams. A no-sale, no-fee broker with no upfront cost only earns when you do, which keeps the incentives pointing the same way: getting your motorhome sold, safely.
Buyer screening and your safety
This is the biggest practical gap. A private Auto Trader Motorhomes advert has no buyer screening - anyone can contact you, and viewings usually happen at your home with unscreened strangers. Motorhome Pig vets every buyer before a viewing is confirmed, keeps your address private until then, and handles payment securely.
Selling a motorhome privately makes you a target. Private sellers routinely deal with time-wasters and lowballers, and the sector sees real scams: fake or overpayment transfers, dodgy “cash”, and fraudsters posing as buyers or as the platform demanding a fee. On a DIY advert, spotting and surviving all of that is entirely down to you.
With Motorhome Pig, that risk is managed for you. Buyers are checked for identity and genuine intent before anything is confirmed, your precise address is never published or shared until a viewing is agreed with a verified buyer, and the money side runs through a secure, managed process so you are not chasing payment or worrying whether funds are real.
The difference most sellers feel the day they list: on Auto Trader Motorhomes your phone number is out there and anyone can arrange to turn up; with Motorhome Pig you only ever meet buyers the team has already screened.
You get the Auto Trader audience either way
Here is the part many sellers miss: you do not have to choose between Auto Trader's reach and a managed sale. Because Motorhome Pig is an official Auto Trader Connect partner, it lists your motorhome on Auto Trader as part of the service - so you get that audience without paying the advert fee or doing the work, plus eBay, Gumtree, its own marketplace and targeted social on top.
Auto Trader's audience is its single biggest strength, and it would be silly to pretend otherwise. The good news is that going with a broker does not mean giving that up. Auto Trader Connect is the official route for approved partners to place stock on Auto Trader, and Motorhome Pig uses it - so your motorhome reaches the same buyers, while the selling, screening and safe handover are handled for you.
Auto Trader's reach, without the DIY workload: that is the practical case for using Motorhome Pig instead of - or as well as - a private Auto Trader Motorhomes advert.
Buyer extras you can't offer as a private seller
As a managed brokerage, Motorhome Pig can offer your buyer things a private Auto Trader Motorhomes advert simply can't: take their current motorhome in part-exchange, introduce them to our finance partner, and arrange a warranty and free 14-day driveaway insurance. Each one widens your pool of buyers and helps close the sale.
On a private advert you can really only sell to a cash buyer who has nothing to trade in. Every buyer who needs finance, wants to part-exchange their current van, or wants the reassurance of a warranty is a buyer you would otherwise have to turn away. Motorhome Pig can say yes to all of them, which means more potential buyers for your motorhome.
Part-exchange
We can take a buyer's existing motorhome in part-exchange, because we are a motor trader. As a private seller you usually can't, unless you happen to want to buy whatever they are trading in - so part-exchange buyers open your motorhome up to a much bigger market.
Finance
We can introduce buyers to our finance partner so they can spread the cost. A private advert can't offer finance at all, which rules out a large slice of buyers. More on motorhome finance.
Motorhome Pig is an unregulated introducer; finance is arranged by an FCA-authorised partner and is subject to status. Warranty and insurance are provided by third-party partners. These options are offered to your buyer, at no cost or obligation to you.
Pros and cons of each, for sellers
Motorhome Pig (managed brokerage)
Strengths
- The whole sale is done for you, 7 days a week
- No upfront cost; a fee only if it sells, with your exact net shown on every offer
- Every buyer vetted; your address kept private until a viewing is confirmed
- Photos professionally edited in-house and a video walkaround on every listing
- Private-owner motorhomes only - no traders, never sold to the trade
- Can offer buyers part-exchange, finance (via partner) and warranty + driveaway insurance
- Auto Trader (Connect partner) plus eBay, Gumtree, own site and targeted social
- Secure, managed payment and handover - funds before keys
Trade-offs for sellers
- A success fee that is far more than a £20 advert (because it's a full service)
- You don't keep 100% of the sale price - the fee comes out of it
- 90-day exclusive term with an early-exit fee, like most brokers
Auto Trader Motorhomes (private advert)
Strengths
- Cheapest way to advertise - around £14.95-£24.95
- The UK's biggest vehicle marketplace audience
- Full control: your price, your advert, your buyers
- You keep 100% of the sale price (minus the advert fee)
Trade-offs for sellers
- You do absolutely everything yourself
- No buyer screening - unscreened strangers contact you and visit your home
- You carry all the scam, fraud and negotiation risk
- Advert fee is paid upfront whether or not it sells; renewals cost more
- No help with pricing, viewings, payment or paperwork
- Can't offer buyers finance, part-exchange or a warranty - cash buyers only
When a private Auto Trader Motorhomes advert is the better choice
A private Auto Trader Motorhomes advert is the better choice if you want the lowest possible cost and full control, you are confident handling enquiries, viewings, negotiation and payment yourself, and you are comfortable with the safety and admin that come with a private sale.
Some sellers genuinely enjoy the process, know their motorhome inside out, have sold privately before, and would rather keep every pound than pay for help. If that is you, Auto Trader Motorhomes is a brilliant, low-cost shop window and you should use it with confidence - just go in clear-eyed about the time involved and the safety steps you will need to take yourself.
If you would rather not field the calls, vet the strangers, or carry the payment risk - and you still want Auto Trader's reach - that is exactly where Motorhome Pig fits.
The verdict
You get Auto Trader's audience plus more channels, a team that handles enquiries, screening, viewings, negotiation and a secure handover - and you pay nothing unless it sells, with no upfront cost. Ideal if you want the result without the work or the risk.
If you want the cheapest listing, you are happy to do everything yourself, and you are comfortable handling buyers and payment safely, a private Auto Trader Motorhomes advert is a strong, low-cost option.
Get Auto Trader's reach - and have the selling done for you.
Sell my motorhomeFrequently asked questions
Is it cheaper to sell on Auto Trader Motorhomes or with Motorhome Pig?
In pure advertising cost, Auto Trader Motorhomes is far cheaper - a private motorhome advert is around £14.95 to £24.95. But that fee only buys the advert: you write it, photograph it, price it, answer every enquiry, vet buyers, host viewings, negotiate, collect payment and do the paperwork yourself, and you pay whether or not it sells. Motorhome Pig has no upfront cost and charges only if it sells, because it is a completely different service - it sells the motorhome for you, screens buyers, and runs a safe transaction. One is a cheap listing; the other is a done-for-you sale.
Does Motorhome Pig put my motorhome on Auto Trader?
Yes. Motorhome Pig is an official Auto Trader Connect partner, so your motorhome appears on Auto Trader Motorhomes - the motorhome section of the UK's largest vehicle marketplace - as part of the brokerage service, with no separate Auto Trader advert fee for you to pay. You get the same huge audience without writing the advert, paying the listing fee, or handling the enquiries yourself.
How much does it cost to advertise a motorhome on Auto Trader Motorhomes?
As of June 2026, Auto Trader's private motorhome advert packages are around £14.95 for two weeks, £19.95 for four weeks and £24.95 for six weeks, each allowing up to 100 photos. Prices can change and may vary by vehicle value, so check Auto Trader's current pricing. The fee is paid upfront and is for advertising only - it does not include any help selling, screening buyers or completing the sale.
Is it safe to sell a motorhome privately on Auto Trader Motorhomes?
It can be, but the safety is entirely down to you. On a private Auto Trader Motorhomes advert there is no buyer screening: anyone can contact you, and viewings usually happen at your home with unscreened strangers. Private motorhome sellers are routine targets for time-wasters, lowball offers and scams such as fake payments and overpayment fraud. Motorhome Pig removes most of that exposure by vetting buyers, keeping your address private until a viewing is confirmed, and handling payment securely.
Do I have to deal with buyers myself on Auto Trader Motorhomes?
Yes. On Auto Trader Motorhomes every enquiry comes straight to you, and you handle all the responses, qualification, viewings, negotiation, payment and paperwork yourself. With Motorhome Pig, the team handles enquiries seven days a week, screens buyers, and coordinates viewings and the sale for you - you only deal with genuine, vetted buyers.
What happens if my motorhome doesn't sell?
On Auto Trader Motorhomes you have still paid your advert fee, and you pay again to renew or relist when the package runs out. With Motorhome Pig there is no upfront cost and it is no-sale, no-fee: if it does not sell, you pay nothing.
Can my buyer get finance or part-exchange when I sell with Motorhome Pig?
Yes, and these are things you cannot offer on a private Auto Trader Motorhomes advert. Motorhome Pig can take a buyer's existing motorhome in part-exchange (because we are a motor trader), introduce buyers to our finance partner so they can spread the cost, and arrange a warranty and free 14-day driveaway insurance for the buyer. Each of these widens the pool of buyers who can say yes to your motorhome. Motorhome Pig is an unregulated introducer; finance is arranged by an FCA-authorised partner and is subject to status, and warranty and insurance are provided by third-party partners, all at no cost to you as the seller.
Auto Trader Motorhomes has the biggest audience - so why use a broker?
Auto Trader's audience is a genuine strength, and it is the right answer if you want full control and to do everything yourself. But you do not have to choose between that reach and a managed sale: because Motorhome Pig is an Auto Trader Connect partner, you get the same audience plus eBay, Gumtree and targeted social - and a team that does the selling, screening and safe transaction for you, for a fee only if it sells, with no upfront cost.
Compare Motorhome Pig with other ways to sell
This comparison reflects publicly available information as of 3 June 2026, including Auto Trader's own motorhome selling and advertising-prices pages and company information, alongside Motorhome Pig's own service. Auto Trader's advert prices are quoted as found in June 2026 and can change and may vary by vehicle value, so always check Auto Trader's current pricing before relying on a figure. Auto Trader and Auto Trader Connect are products of Auto Trader Group plc; Motorhome Pig is an approved Auto Trader retail partner.
Auto Trader's reach, without the DIY
Get your motorhome on Auto Trader and more - with the enquiries, buyer screening and safe sale all handled for you. No upfront cost, a fee only if it sells.
No upfront cost · No sale, no fee · One central UK team, 7 days a week