Seller case study

Should you accept a low offer on your motorhome? Mark turned down three - and sold for £31,500

Five-star verified seller · sold July 2026

Mark Wheeler put his 2013 Auto-Trail Cherokee on our books on a Tuesday. Within four days he had three offers - £28,000, £28,500, and then £30,000 from a buyer ready to fly down from Glasgow and pay a deposit that afternoon. He said no to all of them. Seven days after going live it sold for £31,500. This is the full account of how a seller with no deadline and a good eye for the market read those offers correctly, told from both sides - including how the final price was split, and the payment hitch on collection day.

Written by the Motorhome Pig team · Halifax, West Yorkshire · Reviewed by the Motorhome Pig team

Figures verified against Motorhome Pig's CRM, contract and sales records. Published with Mark's consent.

A 2013 Auto-Trail Cherokee motorhome with a grey Fiat Ducato cab and white coachbuilt body, parked on a gravel campsite pitch under a clear blue sky with green hills behind (number plate digitally obscured)
Mark's 2013 Auto-Trail Cherokee - a 6-berth coachbuilt on the Fiat Ducato base, sold for £31,500 seven days after it went live.
TL;DR - quick verdict

The seller: Mark Wheeler, in Surrey, selling the 2013 Auto-Trail Cherokee he and his wife had owned as its second keepers from new. No deadline, no pressure - he was also shopping for a lighter 3.5-tonne replacement at the same time.

The challenge: the first offers arrived almost immediately and they were all under the asking price. The question every seller faces was live within twenty-four hours of the advert going up: is this a fair market signal, or are people testing whether you are desperate?

What Motorhome Pig did: underwrote a £30,000 return the day he enquired, listed at £32,000 with our fee on top, then passed every offer to him with the buyer's context rather than a nudge to accept - including a £30,000 offer we could see was serious. When he set a walk-away number, we held the line with him.

The result: sold at £31,500 in seven days, £29,500 to Mark, and a buyer 148 miles away who sent a mechanic friend to inspect it first. He settled £500 under the advertised price - we show exactly how that splits below - and still beat the best offer he refused by £1,500.

The result

From listing to sold
7 daysFrom listing to sold
Final sale price
£31,500Final sale price
Paid to Mark
£29,500Paid to Mark
Declined before the right one
3 offersDeclined before the right one

Seven days after going live, the 2013 Auto-Trail Cherokee was sold for £31,500 - within £500 of its advertised price, and £1,500 above the best offer Mark had turned down. After the fixed £2,000 buyer-paid fee he received £29,500. From his first web enquiry on 30 June to cleared funds on 26 July was 26 days. He never advertised to the public, never fielded an unknown caller, and never had to guess whether an offer was fair, because he could see what all of them were worth to him at once.

One thing we did not do for him: find his next motorhome. He was shopping while he sold - we sent him a 2007 Adria Coral, and he asked us about a 2014 Bailey Approach 740 up in Cumbria and whether its rear boxes could come off without leaving a mess (they could, and we found that out for him). Neither turned into a purchase. He sold with us and bought elsewhere, and a case study that left that out would be a worse one.

If you are on the same errand - selling one and looking for the next - you can browse every motorhome we have for sale, narrow it down by location including London, Brighton and Leicester, or start selling yours.

The sale at a glance

The motorhome

Make & model
2013 Auto-Trail Cherokee (low-profile coachbuilt), first registered 17 July 2013
Base vehicle
Fiat Ducato, 2.3L diesel, 148bhp, manual, Euro 5
Layout
6 berths, 4 travelling seatbelts - fixed French bed to the rear with a separate shower and toilet
Mileage
50,000 miles (MOT-recorded 48,536 in June 2025)
Size & weight
7.5m × 2.3m × 3.1m; MTPLM 4,250 kg (so a C1 licence job, not a 3.5-tonner)
Notable kit
Wind-out awning, bike rack, extra roof solar with its own charge controller, diesel heater, refillable gas bottles, reversing camera, air suspension, cruise control, twin leisure batteries, 3-way fridge, microwave, Vodafone alarm
History
Two owners from new; full service history, last service July 2025; habitation checks every year, last September 2025; cambelt done to Fiat's schedule
Checks
History report clear - not stolen, not scrapped, no outstanding finance; MOT valid and taxed; V5C in the seller's name
Declared damage
Rear corner damage, disclosed by Mark himself at the very first intake call
Kept
In storage at a Caravan and Motorhome Club site near Merstham, Surrey - not at home

The deal

First enquiry
30 June 2026, via our sell-my-motorhome form
Underwritten
Same day - £30,000 assisted-sale return; no cash offer (outside our Halifax cash radius)
Agreement signed
7 July 2026 (90-day brokerage agreement, sent 1 July)
Listed at
£32,000 - a £30,000 return to Mark with our £2,000 fee added on top
Offers declined
£28,000 (8 July), £28,500 (10 July), £30,000 (11 July)
Sold for
£31,500, agreed 14 July 2026
Brokerage fee
£2,000 (success-only, buyer-paid, fixed by price band)
Mark received
£29,500
Time on market
7 days from going live to a deposit-secured sale
Completion
Collected and paid in full on 26 July 2026

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What a 2013 Auto-Trail Cherokee is worth

Mark's Cherokee sold for £31,500 in July 2026 against a £32,000 advertised price. On the day he enquired our underwriters valued it at a £30,000 return, triangulating from same-era coachbuilts of similar size and mileage - because there simply was no live Auto-Trail Cherokee to compare it against. Those comparables, and where this sale landed among them, are below.

VehicleMileagePriceStatus
2014 Bailey Approach Autograph 740 (4-berth)43,100£34,043Live
2013 Auto-Trail Cherokee (6-berth) - this sale50,000£31,500Sold, July 2026
2012 Chausson Flash 08 (4-berth)45,000£30,500Live
2015 Elddis Prestige 135 (3-berth)44,000£27,000Sold, March 2026
2010 Elddis Autoquest 155 (4-berth)44,000£22,000Sold, June 2026
The comparables our underwriters actually used on 30 June 2026, alongside the price Mark's Cherokee achieved. Mileages are as advertised; 'sold' figures are completed sales, 'live' were advertised prices at the time of valuation.

The useful lesson in that table is how little the badge decides. A 2015 Elddis with fewer miles sold for £4,500 less than a 2013 Auto-Trail; a 2010 Elddis went for £22,000. Age, berths, layout, condition and history move the number far more than the make does - which is why an honest valuation triangulates across a segment rather than searching for one identical van and copying its price.

Our underwriter flagged the confidence on this one as medium for exactly that reason, with an expected error band of eight to ten per cent, and capped the valuation at the figure Mark had asked for rather than inventing a higher one. As it turned out the market agreed: it sold within £500 of the advertised price. If you want to see what similar vans are advertised at today, our stock by make directory is the quickest way in.

The three offers he turned down

In the Cherokee's first four days on the market it drew three offers: £28,000 on 8 July, £28,500 on 10 July, and £30,000 on 11 July from a buyer in Glasgow who was prepared to fly down within days and pay a deposit immediately. Mark declined all three. On 14 July he agreed £31,500.

Because our fee on a brokerage sale is a fixed amount added on top of the seller's return rather than a slice of it, it is easy to show precisely what each of those offers would have put in Mark's bank - and that is where the case for holding firm gets concrete.

Offer or stageSale priceOur feeTo Mark
Listed (7 July)£32,000£2,000£30,000
Offer 1 - declined (8 July)£28,000£2,000£26,000
Offer 2 - declined (10 July)£28,500£2,000£26,500
Offer 3 - declined (11 July)£30,000£2,000£28,000
Sold - agreed 14 July, collected 26 July£31,500£2,000£29,500
Every price in this table is recorded in our CRM. The £2,000 fee was fixed by price band in Mark's signed agreement, so the 'to Mark' column for the declined offers is what that fixed fee would have left him - an arithmetic illustration, not a figure he was quoted at the time.

Read the bottom two rows together and the whole story is there. Turning down the most serious offer he received - a keen buyer, cash ready, deposit that day - earned Mark an extra £1,500. Turning down the first one earned him £3,500. Three days of patience, in a market he had bothered to study, was worth more than the entire fee.

It strikes me, just talking to my wife this morning, about a couple of really low offers. I don't know whether that's just people being opportunist, seeing if you're desperate to sell or what - but it's still one of the cheapest ones on AutoTrader.
Mark, to JJ on the sales desk, 11 July 2026
The Auto-Trail Cherokee pitched on a gravel campsite in the evening sun, with the habitation door open, a mat, a folding table and two camping chairs set out alongside (number plate digitally obscured)
One of Mark's own photographs from a trip. Adverts built on pictures like this - a van clearly used and cared for - are why buyers came back with better numbers.

Mark and the Cherokee

Mark and his wife were the Cherokee's second owners from new. It was a 2013 6-berth Auto-Trail on the Fiat Ducato base, with a fixed French bed at the rear, a separate shower and toilet, 50,000 miles and an unbroken paper trail. It lived in storage at a Caravan and Motorhome Club site in Surrey rather than on the drive.

What stood out on the very first intake call was how straight he was about it. Asked whether there were any defects, he did not pause or hedge: rear corner damage, he said, and it went into the advert. He also volunteered that the MOT was about to run out and offered to get it done - which he did, mid-listing. Asked about the service history he said “just about, yeah” before describing a comprehensive folder and adding, almost as an aside, “we're only the second people from new.”

That is the kind of seller a brokerage sale is easy with. Every disclosure made up front is a question a buyer does not get to ambush you with at the viewing, and it is the reason a keenly priced advert stays credible. Habitation checks had been done every year since new, the last in September 2025; the cambelt had been changed on Fiat's schedule; the extras were the useful sort rather than the showy sort - an extra roof solar panel with its own charge controller, refillable gas bottles, a diesel heater.

He was buying as well as selling. What he was after next was a 3.5-tonne van with a fixed bed at around £30,000 - the Cherokee, at 4,250 kg, needs a C1 licence, and he was ready to drop down a weight class. That detail matters later.

Side profile of the Auto-Trail Cherokee on grass, showing the full length of the white coachbuilt body with the Cherokee decal and grey swoosh graphic
7.5 metres of low-profile coachbuilt. At 4,250 kg it is a C1-licence motorhome - part of why Mark was moving to something lighter.

Why brokerage, and not a cash offer

Mark got a brokerage valuation and no cash offer - and the reason is geography, not the van. Our outright cash purchases run within roughly ninety minutes of our Halifax base; Surrey is well outside it. So this is an honest assisted-sale story, and as it happens the route that was always going to pay him most, because no trade margin comes off the top.

He came to us the ordinary way. “I knew there was Motorhome Brokers and that sort of thing,” he told us afterwards. “It was just a Google, really. We were selling and looking at the same time, and I noticed you had a few selling on AutoTrader.” He submitted a quote request on the morning of 30 June; Ben rang him inside half an hour to take the vehicle details, and our underwriting came back the same day.

His advisor Woody rang the following day with the number and, more importantly, with a clear explanation of how the money works - the question every seller asks first, and the one worth quoting in full.

Is that with your commission taken out? - So what we do, Mark, is we add a commission on top that the buyer pays, and what that means for yourself is it's a completely free service. We're not taking a chunk out of your valuation. So we'd look to list it up at £32,000, with the return to yourself, once we find you a buyer, of £30,000.
Woody, explaining the fee to Mark on their first proper call, 1 July 2026

That structure is the reason the offers table above is so easy to read: the fee sits in the buyer's price, not in Mark's return. He was also told plainly what the 90-day agreement asked of him - exclusivity on marketing, and to be present for viewings - and what it did not: no upfront cost, and nothing owed at all if it never sold. If you want the general version of all this rather than one seller's, it is set out in how selling with Motorhome Pig works.

Interior of the Auto-Trail Cherokee looking forward from the rear, showing the side settee, the round table, a wall-mounted TV, the corner kitchen with a round stainless sink, and the cab beyond
Looking forward through the Cherokee: side settee, round table, corner galley and the cab beyond. Six berths in 7.5 metres.

The week it took to sign

The agreement went out on 1 July and Mark signed it on 7 July. He was not wavering - he simply wanted to photograph the van properly first, and was waiting for a decent afternoon to do it. That is a perfectly good reason to take a few days, and it cost him nothing.

He had told Woody exactly this on the first call: “I will be taking some more pictures, but unfortunately I can't really do it till Friday.” Our answer at the time was the one we always give - there is no need to wait, we can list now and add photos later, because every day the advert is live is another day it is in front of buyers. He preferred to do it properly, and uploaded fresh sets on 5, 6 and 9 July. Given how quickly it then sold, it is hard to argue with him.

Once he signed, everything else happened inside three minutes. The contract was countersigned at 19:43 on 7 July; the listing went live at £32,000; a full history check came back clear - not stolen, not scrapped, no outstanding finance, MOT valid and taxed; and his identity was verified. The advert went out across our own marketplace and the major portals, all inside the one success-only fee.

What went live, and how fast it worked

Live at 19:43 on Tuesday 7 July. First offer 8 July. Second offer 10 July. Third offer and a booked viewing 11 July. Agreed sale and deposit paid 14 July. Seven days from advert to secured buyer, on a van whose known damage was disclosed in the first paragraph of the description.

Front three-quarter view of the Auto-Trail Cherokee on a grass pitch at dusk, hooked up to an electric bollard by a yellow cable, with trees behind (number plate digitally obscured)
Hooked up on a pitch at dusk. Mark's insistence on taking better photographs before signing is part of why the advert converted so quickly.

How to tell a low offer from a fair one

Mark did not guess. He priced his van against live comparables, worked out what he would actually receive, decided how long he could wait, and then said his walk-away number out loud so that everyone - including us - was working to it. Here is that method, in the order he applied it.

Judging an offer on your motorhome: a seller's checklist
  1. Price against live adverts, not against hope. Mark checked AutoTrader again the morning the £30,000 offer came in and concluded his was “still one of the cheapest ones” in its class. That is a market read, not a feeling.
  2. Work out your net, not the headline. A £2,000 difference in sale price is a £2,000 difference in your pocket when the fee is fixed. Know which of the two numbers you are actually negotiating.
  3. Count the days you can genuinely afford. Mark told us at intake that his timescale was “no rush.” Patience is only free if that is true - if you have a deadline, be honest with yourself about it, because it changes the right answer.
  4. Do not read a keen buyer as a good price. The £30,000 offer came with genuine enthusiasm, a willingness to fly down, and a deposit ready. All of that made it a real offer. None of it made it the right one.
  5. Declining rarely loses the buyer. The man who offered £28,500 came back the very next day at £30,000. A declined offer is information for the buyer too.
  6. Say your walk-away number out loud. Once Mark told us “anything less than 32 is a no,” we stopped bringing him lower numbers and started working the buyers up to his. A broker cannot hold a line you have not drawn.

The sixth point is the one sellers most often skip, so it is worth seeing what it actually sounded like. Woody had just relayed a £30,000 offer from a buyer he rated highly - and had spent fifteen minutes on the phone with, which is why he could vouch for him.

Even looking on AutoTrader again this morning, it's a very, very good price, and I really don't want to let it go for anything less than 32 - so obviously your cut comes out of that. That's where I am at the moment. I'm just going to say no to an offer anything less than 32 at the minute.
Mark, declining the £30,000 offer, 11 July 2026

Woody's reply was simply “anything less than a 32 - right, that's no problem at all, I'll keep you updated.” No pressure to take the money on the table, and no pretending the offer was worse than it was. Three days later a different buyer went to £31,500 and Mark took it.

A buyer 148 miles away

The buyer who got it lived in Leicestershire - 148 miles and about two and a half hours from the van - and was about to go away for a fortnight. Rather than lose two weeks he asked whether a friend of his who lived near Mark, a mechanic, could inspect it on his behalf. That inspection is what produced the £31,500 agreement and the deposit, eleven days before the buyer himself ever saw it.

This is a pattern we see constantly on higher-value motorhomes and it is worth normalising: the right buyer for your van is very often nowhere near it. Our own records for this sale put the buyer 147.7 miles out with a 154-minute drive. A national advert is only useful if the process can cope with distance, and coping with distance mostly means being relaxed about proxies and thorough about verification.

So the friend came and looked. He was a mechanic, which is exactly the inspection a remote buyer should want, and he found a van that matched its advert - rear corner damage included, because it was already in the description. On 14 July JJ rang Mark to confirm what the two of them had settled between themselves: “heard some good news regarding the buyer and his mechanic mate who came down the other day - so you've agreed a price of 315.” The deposit link went out the same morning.

None of which means anyone gets an address for asking. The viewing request generated a one-time PIN that the buyer had to read back to us over the phone before the location was released, and he separately acknowledged in writing that this was a private sale directly with the owner and that satisfying himself about condition, history and paperwork was his job. Verification is what makes being relaxed about proxies safe.

How we handle a viewing when the buyer is hours away
  1. The seller approves the appointment before anything is released - Mark agreed the Sunday slot on a call with JJ.
  2. The buyer confirms a one-time PIN to us by phone. Only then does the viewing address go out, and it is the storage site, never a home address the seller has not offered.
  3. The buyer acknowledges it is a private sale and that inspecting the vehicle - damp, habitation history, paperwork - is on him. No implied dealer warranty, stated plainly.
  4. A proxy inspection is fine, and often better. A friend who happens to be a mechanic is a more useful pair of eyes than an excited buyer at the end of a long drive.
Rear view of the Auto-Trail Cherokee on a grass pitch showing the bike rack, the spare wheel cover, a UK sticker and the rear light clusters (number plate digitally obscured)
The rear, bike rack and spare. The declared corner damage was in the advert from day one - which is why a mechanic's inspection produced an agreement rather than a renegotiation.

How the final £31,500 was split

Mark was quoted a £30,000 return on a £32,000 listing. He settled with the buyer at £31,500, and with the fee fixed at £2,000 that made his return £29,500. Meeting a buyer £500 below the advertised price is ordinary negotiation, and it is worth understanding how it flows through.

The fee is a fixed amount by price band, added to the seller's return to produce the advertised price. So the advertised £32,000 was simply Mark's £30,000 plus our £2,000. Agree a figure below the advertised price and the difference comes off the seller's side of that sum - which is exactly the trade every seller is making when they accept an offer.

In Mark's case the arithmetic was recorded at the time, in the note our sales desk wrote when they set the sale up: “agreed a price of £31,500 all in, £2,000 commission to Motorhome Pig.” His £30,000 return became £29,500. He had gone into the negotiation knowing the shape of it - “so obviously your cut comes out of that,” as he put it while declining the offer before - and he made the trade deliberately, taking a certain buyer at £31,500 over a theoretical one at £32,000.

It was comfortably the best outcome on the table. £29,500 is £1,500 more than the £28,000 the £30,000 offer would have netted him, and £3,500 more than the opening bid. He traded £500 for a certain buyer and made £1,500 by being patient.

Interior of the Auto-Trail Cherokee looking towards the cab, with a large rooflight above the overcab bed, a swing-out TV on the left and the Fiat Ducato dashboard visible through the gap
The overcab area and rooflight - two of the six berths, and part of what made a 6-berth layout worth £31,500 in a market of 3- and 4-berths.

Getting paid - and the hitch at handover

The buyer paid a £2,000 deposit to Motorhome Pig by bank-authorised instant payment on 14 July - that deposit was our fee - which secured the van and took it off sale. The £29,500 balance went directly to Mark on collection day. That last part did not go entirely to plan, and it is the most useful thing in this case study.

Mark had asked the right question before the buyer even set off. On the morning of the 26th, Keaton rang both parties to confirm the viewing was still on, and Mark cut straight to it: “he has to do a bank transfer - does he need to make sure it clears in my account if he purchases it?” Keaton's answer was unambiguous, and it is the whole policy in one sentence: once all the funds have cleared into your account, then we have the conversation about getting everything exchanged over.

Which is exactly what happened, because the buyer had not organised himself. He arrived - having dropped his daughter at the airport and caught a train down from Leicestershire - without the balance sitting in one place. Mark, entirely correctly, did not care.

The trouble with the payment was the gentleman didn't have all the funds ready in one account, so before he took it away he had to delve into accounts and swap money around before I would let him have the keys. Until I got everything in my account, he didn't have the keys - just because he hadn't prepared himself for the last transaction.
Mark, on the payment, in his post-sale interview

That is a seller getting it exactly right, and it is worth saying so plainly: the awkwardness of standing on a campsite while a stranger shuffles money between accounts is nothing next to the alternative. He held the keys, the money landed, and the sale closed the same day. Our sales record shows it completed at 15:01 on 26 July.

The structural point is that the fee and the balance travel on separate rails. Our £2,000 came from the buyer twelve days earlier through a bank-authorised payment we could verify; Mark's £29,500 came to him directly, in front of him, before anything changed hands. At no point was he out of vehicle and out of pocket at the same time, and at no point did he owe us anything.

The one rule that matters on handover day

Do not release the keys or the V5C until the money is cleared in your own account. Not sent. Not screenshotted. Not pending. Cleared.

  • Check your own banking app yourself - never a payment confirmation the buyer shows you on their phone.
  • Expect faster-payment limits to bite. Many banks cap a single transfer well below the price of a motorhome, which is precisely why Mark's buyer had to move money around.
  • Waiting is not rude, and a genuine buyer will not mind. Anyone who pushes back on this is telling you something.
  • Do the V5C and the paperwork after the funds land, not while you are waiting for them.
Rear three-quarter view of the Auto-Trail Cherokee on a grass pitch with its wind-out awning extended over a table and two camping chairs (number plate digitally obscured)
Handed over on 26 July, once the last of the money had landed in Mark's account.

In Mark's own words

On 6 August, once he was back from holiday, Adam from the Motorhome Pig media team rang Mark to ask how the whole thing had felt from his side. The conversation is reproduced below, lightly edited for length and clarity and published with his consent - he was offered anonymity and declined it.

AdamMotorhome Pig media team

First of all - how did you find Motorhome Pig? How did you come across us?

MarkSeller · 2013 Auto-Trail Cherokee

Well, I knew there was Motorhome Brokers and that sort of thing - it's just a Google, really. And obviously we were selling and looking at the same time, and I noticed that you had a few selling on AutoTrader. So a couple of places, Google and AutoTrader really.

AdamMotorhome Pig media team

Do you remember who your advisor was, and how helpful they were during your time with us?

MarkSeller

The one I spoke to the most was JJ. That was probably about it - I think I spoke to Woody as well. So it was two or three people, yeah.

AdamMotorhome Pig media team

Would you say they made the whole process easier?

MarkSeller

Oh yeah, definitely easier, yeah.

AdamMotorhome Pig media team

When it came to finding a buyer, and especially the payment at the end - was that a smooth process?

MarkSeller

The trouble with the payment was the gentleman didn't have all the funds ready in one account, so before he took it away he had to delve into accounts and swap money around before I would let him have the keys. So until I got everything in my account, he didn't have the keys, basically - but just because he hadn't prepared himself for the last transaction.

AdamMotorhome Pig media team

We gave you a dashboard, and there's a fair bit to work through to get the advert live. Was that easy? Did you get enough support?

MarkSeller

Yeah. I mean, it tells you what to do really, doesn't it? So it's not a problem at all, it's fairly easy.

AdamMotorhome Pig media team

I'd say that's not the biggest problem in the world, is it?

MarkSeller

No, no. It's all fairly straightforward and, you know, anyone can use a phone these days and take pictures and upload them, can't they? It's all set up for you.

AdamMotorhome Pig media team

Last one - if you could sum up your experience with us in a sentence, what would it be?

MarkSeller

Great, really. It was a great experience, and it just solved looking or waiting for people to ring you with, you know, wasted appointments and that sort of thing. It was good.

Edited for length and clarity from a recorded post-sale telephone interview between Mark Wheeler and Adam of the Motorhome Pig media team, 6 August 2026, published with Mark's consent.

Mark's review

Drawn together from that interview and published with his consent, this is his verdict in his own words - the payment wrinkle and the payment wrinkle left in.

5.0· Verified seller · July 2026
I knew there was Motorhome Brokers and that sort of thing, but it was just a Google, really. We were selling and looking at the same time, and I noticed you had a few selling on AutoTrader - so a couple of places, Google and AutoTrader. The one I spoke to the most was JJ, and I think I spoke to Woody as well, so it was two or three people. They definitely made the whole process easier. Getting the advert live was fairly easy - it tells you what to do, doesn't it? So it's not a problem at all. Anyone can use a phone these days and take pictures and upload them, can't they? It's all set up for you. The only trouble with the payment was that the gentleman didn't have all the funds ready in one account, so before he took it away he had to delve into accounts and swap money around. Until I got everything in my account, he didn't have the keys - but that was just because he hadn't prepared himself for the last transaction. It was a great experience, and it just solved looking or waiting for people to ring you, with wasted appointments and that sort of thing. It was good.
- Mark Wheeler, 2013 Auto-Trail Cherokee, Surrey

What this case study shows about our service

One sale is not a statistic, but it is a faithful end-to-end illustration of how the Motorhome Pig brokerage works - including the next motorhome we failed to sell him.

  • We bring you offers, not pressure. Three offers came in and Mark declined all three. Each was passed on with the buyer's context so he could judge it; none came with a push to accept.
  • We hold the line you draw. The moment he said “nothing under £32,000,” we stopped relaying lower numbers and started working buyers up to his.
  • The fee is fixed, buyer-paid and on top. £2,000 by price band, added to his return rather than taken out of it, with nothing to pay unless it sold.
  • And the maths stays simple when you negotiate. Mark settled £500 under the advertised price, so his return moved from £30,000 to £29,500 - the ordinary shape of any deal, and clear to him before he agreed it.
  • Distance is not a problem. The buyer was 148 miles away and sent a mechanic friend to inspect first - fine by us, once the buyer had verified himself by PIN and acknowledged it was a private sale.
  • Storage sites are normal. Every viewing happened where the van lived, at a club site in Surrey. His home address was never shared with a buyer.
  • The money is handled safely. Deposit verified before the van left the market; the balance paid directly to Mark and confirmed cleared in his own account before the keys moved.
  • Sellers set the pace. Mark took six days before signing so he could photograph the van properly, and it cost him nothing - it sold within a week of going live.
  • And the bit we didn't win. Mark was buying as well as selling. We sent him two candidates and answered his questions on both. He bought neither.
The fixed French bed at the rear of the Auto-Trail Cherokee seen from the lounge, with a tall wardrobe, overhead lockers and the tall fridge beside the doorway
The fixed French bed to the rear - the layout that makes a 2013 coachbuilt still worth £31,500.
The Auto-Trail Cherokee galley with a round stainless sink in a dark worktop, a four-burner gas hob with a glass lid and an oven and grill below, in light wood cabinetry
The corner galley: round sink, four-burner hob, oven and grill.
The washroom of the Auto-Trail Cherokee with a wall-hung basin, a mirrored cabinet, a cassette toilet and a separate shower cubicle to the right
A separate shower alongside the toilet and basin - not a wet room, which buyers of this layout look for.

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Full timeline

From first web enquiry to cleared funds and a post-sale interview - the whole journey, step by step. The active selling window, from the advert going live to a deposit-secured sale, was seven days.

  1. 30 June 2026, 07:57

    First enquiry

    Mark submits a quote request through our sell-my-motorhome form: a 2013 Auto-Trail Cherokee, 6 berths, fixed French bed, 50,000 miles, Surrey, £30,000 in mind. A welcome email and text reach him within a minute.
  2. 30 June 2026, 08:21

    Intake call

    Ben rings to fill in the detail - four travelling belts, two sets of keys, full service history, cambelt done to Fiat's schedule, annual habitation checks. Asked about defects, Mark volunteers the rear corner damage straight away. Asked about timescale: 'no rush.'
  3. 30 June 2026, 10:33

    Underwritten the same day

    A £30,000 assisted-sale return, capped at Mark's own asking price, triangulated from same-era coachbuilts because no live Auto-Trail Cherokee comparable existed. No cash offer - Surrey is outside the radius of our Halifax base, so this is brokerage only.
  4. 1 July 2026

    The offer explained, and the agreement sent

    Woody talks Mark through the money: list at £32,000, return £30,000, our £2,000 fee added on top and paid by the buyer, nothing owed if it never sells. A 90-day agreement goes out the same morning.
  5. 2-7 July 2026

    Six days, and a better set of photographs

    Mark takes his time so he can photograph the van properly rather than rush the advert. He uploads fresh photo sets on 5 and 6 July, and signs once he's happy with them.
  6. 7 July 2026, 19:43

    Signed, checked, live

    The agreement is signed. Inside three minutes the listing goes live at £32,000, a history check comes back clear - not stolen, not scrapped, no outstanding finance, MOT valid and taxed - and Mark's identity is verified.
  7. 8 July 2026

    Offer one: £28,000, declined

    Less than twelve hours after going live. Mark declines it the same afternoon.
  8. 9-10 July 2026

    Offer two: £28,500, declined

    A second buyer offers £28,500 and shortlists the van. Mark declines that too, and uploads a third set of photographs.
  9. 11 July 2026

    A viewing booked - and offer three declined

    A buyer in Leicestershire books a viewing for Sunday 26 July and asks whether a mechanic friend who lives locally can look sooner. Hours later, the second buyer returns at £30,000, ready to fly down from Glasgow and pay a deposit that day. Mark declines: 'anything less than 32 is a no.'
  10. 13 July 2026

    ID and location checks

    Alan runs the identity call: address confirmed, V5C in Mark's name, bank account in his name, and the viewing location established as the Caravan and Motorhome Club site where the van is stored rather than his home.
  11. 14 July 2026

    £31,500 agreed, deposit paid, sold

    The mechanic friend's inspection has done its work: Mark and the buyer settle on £31,500. JJ sends the deposit link and £2,000 lands the same morning by bank-authorised instant payment. The listing comes off sale. Mark's return is set at £29,500.
  12. 26 July 2026

    Collection, and the payment hitch

    Keaton confirms the day with both sides; Mark checks that funds must clear before the keys move, and is told plainly that they must. The buyer travels down by train, then has to move money between accounts to assemble the balance. Mark holds the keys until it has all landed. The sale closes at 15:01.
  13. 28-29 July 2026

    Thanks, and a public review

    JJ thanks Mark for the sale and asks whether he'd leave a review. He does, and JJ writes back to thank him for it.
  14. 6 August 2026

    Post-sale interview

    Back from holiday, Mark gives Adam of the media team a recorded interview - praise for JJ and Woody, the payment wrinkle described plainly, and consent to be named here.

Frequently asked questions

Should I accept a low offer on my motorhome?

Not if the advert is well priced and you can afford to wait. Mark's 2013 Auto-Trail Cherokee was listed at £32,000 and attracted three offers in its first four days - £28,000, £28,500 and then £30,000 from a buyer willing to fly down from Glasgow and pay a deposit the same day. He declined all three, on the basis that comparable motorhomes on AutoTrader were priced higher than his. Three days after the last refusal he agreed £31,500. Holding firm earned him £1,500 more than the best offer he turned down, and £3,500 more than the first one.

How do I know if an offer on my motorhome is too low?

Check the offer against live comparable adverts rather than against what you hoped for, then work out what you would actually receive after fees, not the headline figure. Mark did exactly this: he looked at similar motorhomes on AutoTrader, concluded his was still one of the cheapest, and set a walk-away number he stated out loud - anything under £32,000 was a no. It also helps to remember that a keen buyer is not the same thing as a good price, and that declining an offer rarely loses the buyer: the man who offered £28,500 came back with £30,000 the following day.

What is a 2013 Auto-Trail Cherokee worth?

This one - a 6-berth, fixed-French-bed coachbuilt on a Fiat Ducato base with 50,000 miles, two owners and full service history - sold for £31,500 in July 2026 after being advertised at £32,000. Our underwriters valued it at a £30,000 return on the day of enquiry, triangulating from same-era coachbuilts: a 2012 Chausson Flash 08 listed at £30,500, a 2014 Bailey Approach Autograph 740 at £34,043, a 2015 Elddis Prestige 135 that sold for £27,000 in March 2026, and a 2010 Elddis Autoquest 155 that sold for £22,000 in June 2026. Condition, history and mileage move the figure more than the badge does.

How much does Motorhome Pig charge to sell a motorhome?

A success-only fee with nothing to pay upfront - and on a brokerage sale like this one it is added on top of your return rather than taken out of it, so the buyer pays it. Mark's fee was a fixed £2,000 by price band, not a percentage that grows with the price. He was quoted a £30,000 return and the van was listed at £32,000. Because he accepted £31,500 rather than the full £32,000, the fixed fee then meant he received £29,500. Your exact net figure is shown on your seller dashboard before you agree to anything.

How long does it take to sell a motorhome through a broker?

Mark's Cherokee went live on 7 July 2026 and had a deposit-secured buyer at £31,500 on 14 July - seven days. That is fast even against our own median of about 36 days across 386 sales, and it was helped by a keenly priced, honestly written advert with the known rear-corner damage disclosed. The whole journey from his first web enquiry on 30 June to money in his account on 26 July was 26 days.

How do I safely take payment when selling my motorhome privately?

Do not release the keys or the V5C until cleared funds are actually showing in your own account - not sent, not pending, cleared. This is the one part of Mark's sale that had a hitch: his buyer had not consolidated his money into one account, so on collection day he had to move funds between accounts before the balance could be paid. Mark simply held the keys until it had all landed. On our brokerage sales the buyer's deposit comes to Motorhome Pig by bank-authorised payment and the balance goes straight to the seller, so the seller is never out of vehicle and out of pocket at the same time.

Can a buyer send someone else to view my motorhome?

Yes, and it is common on higher-value sales where the buyer lives a long way off. Mark's buyer was in Leicestershire, 148 miles and about two and a half hours away, and was going on holiday for a fortnight. Rather than lose the momentum he asked whether a friend who lived near Mark - a mechanic - could inspect it on his behalf first. That inspection is what produced the £31,500 agreement and the deposit, well before the buyer himself travelled down to collect. Any viewer still goes through our verification: the buyer confirmed a one-time PIN over the phone before the viewing address was released.

Can I sell a motorhome that's kept in storage rather than at home?

Yes. Mark's Cherokee lived at a Caravan and Motorhome Club storage site near Merstham in Surrey, not on his drive, and that is where every viewing happened. We record the viewing location separately from the seller's home address, so the advert and the appointment point at the storage site and the home address is never shared with buyers. It also tends to make for a better viewing - more room to walk around the vehicle, and no neighbours.

Is this case study and the review genuine?

Yes. It is built from Motorhome Pig's own CRM and database records for this sale - the contract, the offers, the deposit, the invoice and the appointment - plus recorded calls with Mark and a recorded post-sale interview conducted by Adam of our media team on 6 August 2026. Mark consented on that call to being named, to his experience being published, and to a short snippet of his voice being used; he had already left us a public Google review. Every figure is stated as recorded at the time. His registration, address, phone number and email are omitted, the number plate is digitally obscured in the photographs, and the private buyer is not named.

About this case study

How we compiled this comparison

This case study is built from Motorhome Pig's own CRM and database records for this sale - the signed brokerage agreement, the offers and their outcomes, the appointment, the deposit, the invoice and the closed sale - together with recorded calls between Mark and our team, and a recorded post-sale telephone interview conducted by Adam of our media team on 6 August 2026. Every figure - the prices, the offers, the fee, the dates - is stated as recorded at the time. Quotes have been lightly edited for filler and false starts without changing their meaning; the underwriting comparables are reproduced from the valuation note written on 30 June 2026.

Mark Wheeler consented on that recorded call to being named, to his experience being published here, and to a short snippet of his voice being used; he was offered anonymity and declined it, and he had already left us a public Google review. To protect privacy we have omitted his registration (digitally obscured in the photographs), his address, phone number and email address, and we do not name the private buyer, the other bidders, or the appointment PIN. The photographs are Mark's own, published with his consent, with frames showing his service-history paperwork excluded. Published 6 August 2026.

Where this motorhome was kept

The Cherokee lived in storage at a Caravan and Motorhome Club site in Surrey, and that is where it was advertised and viewed. If your motorhome is stored away from home, that is entirely normal for us: the viewing location is recorded separately from your home address, and buyers only ever get the former.

Not sure whether the offer you've got is a fair one?

That's the job. One central UK team advertises nationally, screens the buyers, brings you every offer with the context behind it, and holds the line you set - for a success-only fee with nothing to pay until it sells.

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