Privacy Policy

Last updated: 18 February 2026

1. Introduction and Data Controller

Grasscroft Associates Limited, trading as "Motorhome Pig®", "Sell My Motorhome Yorkshire", and "Countryside Motorhomes" (Company No. 13678571), is the data controller responsible for your personal data.

We are registered in England and Wales with our registered office at 501 Middleton Road, Chadderton, Oldham, England, OL9 9LY.

We are committed to protecting your privacy and processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, how long we keep it, and what rights you have over your data. It applies to all users of our website at www.motorhomepig.com (the "Website") and all related services.

If you have any questions about this Privacy Policy or our data practices, you can contact us at:

• Email: hello@motorhomepig.com
• Phone: 07701 412880
• Post: Grasscroft Associates Limited, 501 Middleton Road, Chadderton, Oldham, England, OL9 9LY

2. Information We Collect

We collect personal data in several ways depending on how you interact with our Website and Services.

2.1 Information You Provide Directly

Seller Valuation / Quote Requests

When you request a valuation or quote for your motorhome, we collect:

• Full name, email address, telephone number, and postcode
• Vehicle details: make, model, year, colour, number of berths, mileage, vehicle registration mark (VRM), service history status, and MOT status
• Your desired sale price
• Any additional notes you provide

Information Requests (Buyer Enquiries)

When you submit an enquiry about a listed vehicle, we collect:

• Full name, email address, and telephone number
• The questions you select or write about the vehicle
• Whether you consent to receive marketing emails

Offers

When you submit an offer on a vehicle, we collect:

• Full name, email address, and telephone number
• Your offer amount and whether you wish to view or reserve the vehicle
• Whether you have a vehicle for part exchange, and if so, its registration number
• Any additional comments you provide
• Whether you consent to receive marketing emails

Viewing Appointments

When you book a viewing appointment, we collect:

• Full name, email address, telephone number, and postcode
• Your preferred viewing dates and times
• Any additional notes about your visit
• Whether you consent to receive marketing emails

We also calculate the approximate distance and travel time between your postcode and the vehicle's location using the Google Maps API. We send your postcode and the seller's general location to Google for this purpose.

Buyer Account Registration

When you create a buyer account, we collect:

• Full name, email address, telephone number, and a password
• Whether you wish to receive marketing emails ("Piggy Digest")

Seller Brokerage Agreement

When you enter into a Vehicle Brokerage Agreement with us, we collect:

• Full name, home address, email address, and telephone number
• Vehicle storage location address
• Comprehensive vehicle details: make, model, VRM, VIN, mileage, list price, return price, and condition information
• Additional listing details you provide via your seller dashboard, including vehicle features, history, and documentation

Contact Form

When you use our general contact form, we collect:

• Name, email address, and optionally your telephone number
• The subject and content of your message

Wishlist and Preferences

If you have a buyer account, we store information about which listings you save to your wishlist and your search preferences (e.g., preferred vehicle type, budget range, berth requirements).

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information through cookies and similar technologies (subject to your consent where required). This includes:

• Device and browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences
• Usage data: pages visited, time spent on pages, click interactions, scroll depth, referring website, and navigation paths through the site
• Search behaviour: search queries entered, filters applied, listings viewed, and listings clicked on
• Performance data: page load times, Core Web Vitals metrics (Largest Contentful Paint, Cumulative Layout Shift, etc.)
• Advertising identifiers: Facebook click ID (fbclid), Google click ID (gclid), and associated tracking cookies (_fbp, _fbc, _ga) where you have consented to advertising cookies
• UTM parameters: campaign source, medium, content, and campaign name from marketing links you click

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Advertising platforms: conversion data from Google Ads and Meta (Facebook) when you interact with our advertisements before visiting our Website
• Vehicle history providers: MOT history, finance checks, and stolen vehicle checks linked to vehicles listed with us (this relates to vehicle data, not personal data about Buyers)

3. Legal Basis for Processing

Under UK GDPR, we must have a valid legal basis for processing your personal data. The legal basis we rely on depends on the purpose of processing:

Where we rely on legitimate interest, we have conducted a balancing test to ensure our interests do not override your fundamental rights and freedoms. You have the right to object to processing based on legitimate interest at any time (see Section 10).

4. How We Use Your Information

We use your personal data for the following purposes:

4.1 Providing Our Brokerage Services

• Processing and responding to your enquiries, offers, and appointment requests
• Connecting you with relevant Sellers or Buyers
• Arranging and managing viewing appointments
• Marketing vehicles on behalf of Sellers
• Managing seller contracts and dashboard access
• Communicating about the progress of enquiries, offers, and sales

4.2 Account Management

• Creating and managing your buyer or seller account
• Authenticating your identity when you log in
• Maintaining your wishlist and search preferences
• Tracking your viewing history to provide personalised recommendations

4.3 Communications

• Sending you transactional emails related to your account activity (e.g., enquiry confirmations, appointment updates, offer notifications, listing status changes). These are service messages necessary for the operation of our platform and are not marketing.
• Sending you marketing emails where you have opted in, including new listing notifications, weekly highlights, and personalised motorhome recommendations ("Piggy Digest").

4.4 Website Improvement and Analytics

• Analysing how visitors use our Website to improve its design, functionality, and content
• Monitoring website performance and identifying technical issues
• Detecting and diagnosing client-side errors (e.g., broken pages, failed form submissions) using automated error tracking so we can fix problems quickly
• Reviewing anonymised session replays (with all form inputs masked) to understand user journeys and identify usability issues
• Understanding which listings and features are most popular
• Improving search relevance and personalisation

4.5 Advertising

• Measuring the effectiveness of our advertising campaigns on Google and Meta (Facebook/Instagram)
• Creating audiences for targeted advertising (where you have consented to advertising cookies)
• Generating product feeds for advertising platforms (e.g., Facebook Marketplace catalogue) using listing data (vehicle details only, not personal data)

4.6 Legal and Regulatory

• Complying with our legal and regulatory obligations
• Establishing, exercising, or defending legal claims
• Detecting and preventing fraud or misuse of our services

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They serve various purposes, from remembering your preferences to enabling analytics and advertising. We also use similar technologies such as local storage and session storage.

5.2 How We Obtain Your Consent

We use CookieYes as our consent management platform. When you first visit our Website, you will see a cookie consent banner that allows you to accept or reject different categories of cookies. We implement Google Consent Mode v2, which means that all non-essential cookies and tracking are blocked by default until you provide consent. You can change your cookie preferences at any time by clicking the cookie settings link on our Website.

5.3 Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off. They include:

• Authentication cookies (Supabase): maintain your login session for buyer and seller accounts
• Admin session cookies (NextAuth): maintain admin staff login sessions
• CookieYes consent cookies: remember your cookie consent preferences
• Security cookies: protect against cross-site request forgery and other security threats

Legal basis: These cookies are exempt from consent requirements under PECR as they are strictly necessary for the provision of the service you have requested.

Analytics Cookies

These cookies help us understand how visitors interact with our Website. They are only set with your consent.

• Google Analytics (via Google Tag Manager): tracks page views, user journeys, and engagement metrics. Cookies include _ga, _gid, and _gat. Duration: up to 2 years.
• PostHog (PostHog Inc.): provides product analytics, error tracking, and session replay to help us understand how visitors use our Website, identify and fix technical errors, and improve the user experience. PostHog operates in cookieless mode before you consent to analytics cookies — in this mode, events are captured using server-side hashing without storing any cookies or data in your browser, meaning no personal identifiers are created. If you consent to analytics cookies, PostHog switches to cookie-based tracking to provide more detailed session-level analytics. PostHog also captures unhandled JavaScript errors and failed page loads automatically so we can detect and fix issues quickly. Session replays (which record mouse movements, clicks, and page interactions — with all form inputs masked) are only enabled with your consent. Data is processed in the EU (Frankfurt).
• Vercel Analytics: collects anonymised page view and custom event data to help us understand website usage patterns. Processed by Vercel Inc.
• Vercel Speed Insights: monitors Core Web Vitals performance metrics (page load speed, visual stability, interactivity) to help us improve website performance.
• Algolia Analytics: tracks search queries, click-through rates, and conversion events to improve search relevance. Uses a persistent anonymous user token stored in local storage (duration: 6 months).

Advertising / Marketing Cookies

These cookies are used to deliver relevant advertisements and measure their effectiveness. They are only set with your consent.

• Meta (Facebook) Pixel (via Google Tag Manager): tracks conversions from Facebook and Instagram advertisements and enables remarketing. Cookies include _fbp (browser ID) and _fbc (click ID). Duration: up to 90 days.
• Google Ads Conversion Linker (via Google Tag Manager): measures conversions from Google Ads campaigns and links ad clicks to website actions. Uses first-party cookies to store click information.
• Google Ads Remarketing (via Google Tag Manager): enables us to show relevant advertisements to you on other websites in the Google Display Network based on your visit to our Website.

Functional Cookies

These cookies enable enhanced functionality and personalisation:

• User mode preference: remembers whether you last used the site as a buyer or seller (stored in local storage)
• UI state: remembers whether you have dismissed onboarding prompts or tooltips (stored in local storage)
• Form progress: saves your progress in the valuation quote form so you don't lose data if you navigate away (stored in session storage; cleared when you close the tab)
• Search state: preserves your search position and scroll location so you can return to where you left off (stored in session storage)

5.4 Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

• Cookie consent banner: click the cookie settings link on our Website at any time to update your preferences
• Browser settings: most browsers allow you to refuse or delete cookies through their settings. Note that blocking essential cookies may prevent parts of the Website from functioning correctly
• Opt-out tools: you can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout and manage your Google ad preferences at adssettings.google.com

6. Data Sharing and Third Parties

We do not sell your personal data to third parties. We share your data only where necessary to provide our services, as described below.

6.1 Buyers and Sellers

As part of our brokerage service, we share relevant information between Buyers and Sellers to facilitate enquiries, viewings, and sales. For example:

• A Seller may receive a Buyer's name, contact details, and questions when the Buyer submits an enquiry
• A Buyer may receive the Seller's general location for viewing appointment purposes
• Offer details (including the Buyer's name and offer amount) are shared with the relevant Seller

6.2 Service Providers (Data Processors)

We use trusted third-party service providers who process data on our behalf. These providers are bound by data processing agreements and are only permitted to process your data in accordance with our instructions. They include:

6.3 Advertising Partners

Where you have consented to advertising cookies, we share data with the following advertising platforms:

• Google (Google Ads, Google Analytics): receives website usage data and conversion events via Google Tag Manager for campaign measurement and remarketing
• Meta Platforms (Facebook/Instagram): receives conversion events and browsing data via the Meta Pixel for campaign measurement and audience creation

These platforms act as independent data controllers for the data they receive. Please refer to their respective privacy policies for information about how they process your data:

• Google Privacy Policy
• Meta Privacy Policy
• PostHog Privacy Policy

6.4 Legal and Regulatory Disclosure

We may disclose your personal data if required to do so by law, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, or regulatory requirement
• Protect and defend our rights or property
• Prevent fraud or address security issues
• Protect the personal safety of our users or the public

6.5 Business Transfers

If Grasscroft Associates Limited is involved in a merger, acquisition, reorganisation, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

7. International Data Transfers

Some of our service providers are based outside the United Kingdom. When we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place to protect your data, as required by UK GDPR. These safeguards include:

• UK adequacy regulations: transfers to countries that the UK Government has determined provide an adequate level of data protection (including EEA countries)
• International Data Transfer Agreement (IDTA): or the UK Addendum to the EU Standard Contractual Clauses, which impose contractual obligations on the recipient to protect your data
• Binding corporate rules: where applicable, transfers are covered by the recipient's approved binding corporate rules

Transfers to US-based providers are primarily safeguarded through the UK Extension to the EU-US Data Privacy Framework where the provider is certified, or through the International Data Transfer Agreement (IDTA) / UK Addendum to EU SCCs.

You can request more information about the specific safeguards applied to international transfers of your data by contacting us.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our retention periods are as follows:

When data is no longer required, we will securely delete or anonymise it so that it can no longer be associated with you.

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption in transit: all data transmitted between your browser and our servers is encrypted using TLS/SSL (HTTPS)
• Encryption at rest: database data is encrypted at rest using AES-256 encryption (provided by Supabase)
• Access controls: access to personal data is restricted to authorised personnel only, with role-based access controls and strong authentication requirements
• Row-level security: database-level security policies ensure that sellers can only access their own contract and listing data
• Secure authentication: passwords are hashed using industry-standard algorithms; magic link authentication tokens expire after one hour
• Webhook security: all inbound webhooks from external services are authenticated using bearer tokens or cryptographic signatures
• Email security: idempotency controls prevent duplicate email sending; email delivery is tracked and logged

While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we regularly review and update our security practices.

10. Your Rights Under UK GDPR

Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal data:

10.1 Right of Access (Subject Access Request)

You have the right to request a copy of the personal data we hold about you. We will respond to your request within one calendar month. There is no fee for this unless your request is manifestly unfounded or excessive.

10.2 Right to Rectification

You have the right to request that we correct any inaccurate personal data we hold about you, or complete any incomplete data. You can update some information directly through your account dashboard.

10.3 Right to Erasure ("Right to Be Forgotten")

You have the right to request that we delete your personal data in certain circumstances, including where it is no longer necessary for the purpose it was collected, where you withdraw consent, or where you object to processing based on legitimate interest. Note that we may need to retain certain data to comply with legal obligations or to establish, exercise, or defend legal claims.

10.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or when you have objected to processing pending verification of our legitimate grounds.

10.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that we transmit it to another controller, where technically feasible and where processing is based on consent or contract.

10.6 Right to Object

You have the right to object to the processing of your personal data where we rely on legitimate interest as our legal basis. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or where processing is necessary for legal claims.

You have an absolute right to object to the processing of your personal data for direct marketing purposes at any time.

10.7 Right to Withdraw Consent

Where we rely on your consent to process personal data (e.g., marketing emails, advertising cookies), you have the right to withdraw that consent at any time. You can:

• Marketing emails: click the "Unsubscribe" or "Manage Preferences" link in any marketing email, or update your preferences in your account dashboard
• Cookies: update your cookie preferences via the CookieYes consent banner on our Website

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

10.8 Rights Relating to Automated Decision-Making

We do not make any decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects on you. Our search personalisation features are designed to improve your browsing experience and do not restrict your access to any listings or services.

10.9 How to Exercise Your Rights

To exercise any of the above rights, please contact us at hello@motorhomepig.com. We may need to verify your identity before processing your request. We will respond within one calendar month of receiving your request. In complex cases, we may extend this period by a further two months, but we will inform you of any extension within the first month.

11. Marketing Communications

11.1 Opt-In

We will only send you marketing emails if you have explicitly opted in to receive them. You can opt in when submitting an enquiry, offer, or appointment request, or when creating a buyer account. Marketing emails may include new listing notifications, weekly highlights, and personalised motorhome recommendations.

11.2 Opt-Out

You can opt out of marketing emails at any time by:

• Clicking the "Unsubscribe" or "Manage Preferences" link in any marketing email
• Updating your email preferences in your account dashboard
• Contacting us at hello@motorhomepig.com

Please note that opting out of marketing emails will not affect transactional service emails related to your account activity (e.g., enquiry confirmations, appointment updates), which are necessary for the operation of our services.

11.3 Granular Preferences

Registered buyers can manage granular email preferences, including:

• Motorhome Matches: notifications when new listings match your preferences
• Weekly Highlights: curated weekly digest of featured motorhomes

Important service updates (e.g., changes to our terms, security notifications) will always be sent regardless of your marketing preferences.

12. Children's Privacy

Our Website and Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that data as soon as possible. If you believe we may have collected data from a child, please contact us immediately.

13. Social Media and External Platforms

We maintain profiles on Facebook, Instagram, and YouTube. When you interact with our social media profiles, the respective platform's privacy policy applies. We may collect and use information you make publicly available through these platforms (e.g., comments on our posts) in accordance with this Privacy Policy.

Our website includes links to our social media profiles. Clicking these links will take you to third-party websites that are not governed by this Privacy Policy.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

If we make material changes that affect how we process your personal data, we will endeavour to notify you by email or through a prominent notice on our Website before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

15. Complaints

If you are unhappy with how we have handled your personal data, we encourage you to contact us first so that we can try to resolve the issue:

• Email: hello@motorhomepig.com
• Phone: 07701 412880
• Post: Grasscroft Associates Limited, 501 Middleton Road, Chadderton, Oldham, England, OL9 9LY

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you approach the ICO, but you are free to contact the ICO at any time.

16. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:

• Data Controller: Grasscroft Associates Limited (trading as Motorhome Pig®)
• Email: hello@motorhomepig.com
• Phone: 07701 412880
• Post: 501 Middleton Road, Chadderton, Oldham, England, OL9 9LY
• Company Number: 13678571